Digital Marketing Playbook

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Digital Marketing Playbook: Proven Strategies from SEO to Social Media A complete, practical guide to promoting your product or service online, written for small businesses, startups and growing brands. Customers now search, scroll, compare and ask friends on WhatsApp before they buy. If your business is not visible and trusted in those moments, someone else gets the sale. This ebook shows you how to be found, trusted and chosen, with clear steps you can start this week. What You Will Learn Foundations: Find your ideal customer, write a clear value proposition, set goals and KPIs, and plan a budget. SEO in the AI era: Keyword research, on-page and technical SEO, local SEO, and how to get your content cited in AI answers like Google’s AI Overviews. Content marketing: Content pillars, topic clusters, and how to turn one idea into many posts. Social media: A platform guide (Instagram, Facebook, YouTube, LinkedIn, WhatsApp and more), short-video hooks, community building and influencer marketing, with a 7-day plan. Paid advertising: Google and Meta ads, retargeting, and the key formulas (CTR, CPA, ROAS and break-even ROAS) with examples. Email and WhatsApp: Permission-based list building, automation flows and a WhatsApp sales script, with India’s data protection law (DPDP) explained. Analytics and conversion: GA4 setup, UTM tracking, A/B testing, conversion optimisation and sensible use of AI tools. Ready-made plans: Strategies by business type, a 30-60-90 day plan, a weekly routine, tools, a legal checklist, a mistakes list and a glossary. Quick Facts Length: 23 pages Format: PDF, readable on mobile, tablet and laptop Language: Simple, easy-to-read English Design: Colourful pages with diagrams, tables and checklists Perfect For Small business owners and shopkeepers who want more customers online Startup founders and online store owners building a marketing plan Freelancers and coaches who want to attract clients Students and beginners learning digital marketing Mark