Basics of Marketing (BOM) 1st sem E-book

About this PDF

B.Com 1st Semester – Basics of Marketing A well-organised PDF syllabus for Guwahati Commerce College (GCC) students. What's included: - Complete subject syllabus. - Easy-to-read PDF format. - Helpful for study planning and exam preparation. Course: B.Com 1st Semester Subject: Basics of Marketing College: GCC Format: Digital PDF 📚 Get your copy and stay organised throughout the semester! Privately prepared student resource; not an official GCC publication. INDEX Marketing — Units 1 to 5 UNIT 1: INTRODUCTION TO MARKETING * Meaning, Nature, Scope and Importance of Marketing * Evolution of Marketing Concept * Marketing Functions * Marketing Ethics – Meaning and Importance * Ethical Principles * Ethical Issues – Misleading and Deceptive Advertising, False Product Claims and Exaggerated Promotions, Unfair Pricing Practices * Role of Marketing in Economic Development UNIT 2: MARKETING ENVIRONMENT * Micro Marketing Environment – Meaning and Characteristics * Components of the Micro Environment * Macro Marketing Environment – Meaning and Characteristics * Components of the Macro Environment * Environmental Scanning – Meaning and Importance * Objectives, Process and Tools for Environmental Analysis * Basic Introduction to SWOT and PESTLE Analysis UNIT 3: CONSUMER AND MARKET * Consumer Behaviour – Meaning and Importance * Consumer Buying Decision Process * Factors Influencing Consumer Behaviour * Introduction to Market Segmentation, Targeting and Positioning (Basic Concepts Only) UNIT 4: MARKETING INFORMATION AND EMERGING TRENDS * Marketing Information System (MIS) – Definition, Objectives, Importance of Information in Marketing Decision-Making, Components and Functions * Marketing Research – Meaning, Process and Tools * Digital Marketing Overview * Green Marketing and Social Marketing UNIT 5: PRACTICAL APPLICATIONS AND CASE STUDIES * Consumer Survey Using Google Forms * Observation of Buying Behaviour in Retail Store * Case Study of a S

Topics covered

Headings from inside this PDF (80 pages in total).

1. Unit 1 Introduction to Marketing
2. Unit 2 Marketing Environment
3. Unit 3 Consumer and Market
4. Unit 4 Marketing Information and Emerging Trends
5. Unit 5 Practical Applications and Case Studies

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PDF · 80 pages

Pages

80 pages

Language

English

Size

295 KB

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Published

1 November 2026